Marc Roth, HWA Founder and CEO
Welcome Message from Marc Roth, Founder and CEO of Home Warranty of America:
Welcome to our new blog, OlliesOrangeHomeWarranty.com! We are excited to launch this new forum as a way for our community to exchange stories, ideas, best practices and so much more. We all look forward to engaging with you on our new blog and learning more about what’s happening in your local area in real estate, with home maintenance and so much more.
Are you a busy Real Estate Professional always on the go? No problem! With HWA’s Mobile Apps, now you can order home warranties and take care of all your HWA business right from your smartphone.
Just download our new apps directly from Apple or Android (BlackBerry coming soon) and you’ll have Ollie’s videos, maintenance tips, warranty plan info, and more right at your fingertips. So don’t delay, download the HWA Mobile App today!
Drain piles can clog and valves and fittings develop leaks. Small leaks usually grow and can cause major water damage in your home. Fixing leaks right away and keeping an eye and ear out for them is critical.
Clean Your Drains
You can clean your drains in your sinks and tub by simply running hot water and then pouring a handful or so of baking soda down each of them. Let the hot water run for a few minutes and then repeat the procedure. This helps remove grease and sediments that buildup over time in your pipes. You may want to do this a couple of times a year.
Measuring the success of your marketing efforts is always critical, but some media is built to be measured in the short term, while others are more structured for brand building, to be measured long term.
This is the case with social media. It is being utilized successfully today to augment the building of powerful brands of any size. The effect of regular, brand-building posts and interaction can create more transparency between you and your potential clients, and give them a feel for what you are all about. One of the beauties of this media is that you can use it to help build a local business brand or an international one.
Right now, you’re thinking this might be a case of “be careful what you wish for.” Absolutely not—there’s nothing to fear. You need to know definitively what your clients think, and creating an annual survey is an important marketing step, especially prior to any strategic planning.
In response to the recent “interpretive rule” published by the U.S. Department of Housing and Urban Development “HUD” in the June 25, 2010 Federal Register, many questions have recently been raised regarding service fees paid by home warranty companies to real estate professionals on a ‘per transaction’ basis.
Visit our website for more information – http://www.hwahomewarranty.com/professionals/hudrespa/
Your central air conditioning system needs to be maintained regularly not only for your comfort, but safety and efficiency. It is an expensive system and contains several components, using a significant amount of energy. It not only cools, but dehumidifies and filters your air.
Air Filter
The air filter should be replaced or washed, according to the manufacturer’s instructions. A dirty filter causes the fan motor to work harder, consuming more energy and life. Making sure the filter is always clean will help provide relief to any allergy sufferers in your home. These filters can require changing or cleaning monthly during the heavy air conditioning season.
You’ve got a great website and plenty of on- and offline marketing funneling leads to it. But you’re finding your visitors are abandoning your site quickly, and page views and time spent on your site are low. What can you do to convert more of those visitors?
You need to have your furnace serviced annually by a competent professional for efficiency and safety. It is if not the most expensive, it’s one of the most expensive and important systems in your home and complicated. Most furnaces are powered by either gas, electricity or oil and may be integrated into your whole home HVAC system – heating, ventilation, and air conditioning. Schedule regular maintenance on the entire system before the season starts, (September for your furnace) and you can often get better pricing and quicker response from your professional contractor.
Do your clients know that more than 70% of the energy used in our homes is for appliances, refrigeration, space heating, cooling, and water heating? Replacing old appliances and equipment with those that are ENERGY STAR labeled can help American families save significantly on their utility bills. Each state and territory has selected its own set of ENERGY STAR qualified products to rebate, based on the DOE list of recommended appliances:
- Boilers
- Central air conditioners
- Clothes washers
- Dishwashers
- Freezers
- Furnaces (oil and gas)
- Heat pumps (air source and geothermal)
- Refrigerators
- Room air conditioners
- Water heaters
To encourage customers to buy energy efficient products, ENERGY STAR partners occasionally sponsor special offers, such as sales tax exemptions or credits, or rebates on qualified products.
